xac white

I create professional marketing assets across video, audio, graphics, apps, and websites, shaping clear, cohesive experiences from concept to launch.

About

Hi, I’m Xac.

I bring together industry experience, analytics, and creative work.

Practical experience with a creative and analytical edge.

I design and build across disciplines — websites and apps, digital art and release visuals, music, photo, and video — combining data-driven thinking with visual creativity to carry ideas from concept to launch. I’ve worked with many Denver artists on websites, music videos, lyric videos, graphics, and promotional materials, and my photography has appeared on sites like 9to5Mac and in tech podcasts.

That work is grounded in over 15 years in the automotive industry and more than 10 years in hospitality as a bartender — a background that built a strong foundation in customer service, problem-solving, clear communication, and thriving in fast-paced, detail-driven environments.

  • Digital art and release visuals
  • Responsive websites and interfaces
  • Interactive tools and prototypes
  • Music videos and motion edits

Explore

Everything I make, in one place.

Browse the full collection of work by discipline.

Featured work

Recent projects with a polished creative direction.

Recent projects where I used AI-assisted workflows to accelerate production timelines while maintaining strong creative direction and polished execution.

Process

A quick process for ambitious digital work.

Ideas move from raw inspiration to something ready to ship, post, or hand off.

Concept & direction

Every project starts by getting clear on the goal, the audience, and the feeling it should leave behind — then sketching until the strongest idea stands out.

Build & iterate

Test the core visual or interactive idea early, then tighten the structure around what actually works.

Polish & ship

Refine the motion, detail, and accessibility until it feels effortless, then launch, post, or hand off something ready for the real world.

Contact

Let’s build something great together.

Available for creative collaborations, custom websites, digital art systems, music visuals, and coded projects.